After my last blog post where I prepared some work for the interim crit, here is where I reflect on what happened and look to changes I have made or will be making.
Upon showing my three designs, everyone presented very quickly stated they preferred the design below, which was good to hear as this was the option I preferred, as long as were no valid counter points.
There was feedback as well, which I can act upon and help to produce a better piece. I also had a few of my own ideas on development, which I’ll include. These were:
- Focus more on the reflections as the setting is in strong light.
- Decide upon where the light source is going to come from. (A suggestion was made that midday would be best as the sun would be directly above.)
- Think about opacity changes for the typography to establish priority.
- Refine elements such as motion blur for wheels and vehicle shadow.
- Changes to horizon/background to make them slightly more realistic.
- Think about the use of the Beaulieu National Motor Museum logo.
- One tutor suggested I could present the poster – ‘shop-ready’ – so rolled up, with the booklet, with a logo sticker securing everything.
Reflection and re-focusing the project:
I pointed to the fact in the last blog post I needed to refocus on the project, and this will involve cutting back the amount of posters I will produce. I was anticipating 9, but time constraints will not make this possible. When I enquired about this, the tutors said they would rather see quality over quantity, and confirmed my recent assumption that I would get no higher mark for producing 9 posters than if I did 3.
I will now turn my attention to producing around 3 or 4 posters. It is moments like this that i am thankful for the open wording briefs are allowed to have so I was not pinned to having to produce all 9.
As for what vehicles I will pick, Thrust SSC and Golden Arrow are definite, as they are the most advanced at this stage, but the other(s) will be decided on as I progress.
I also needed to think about how I would re-focus the booklet that I was investigating into producing. Obviously, now I am not producing the full set of posters, I will not be able to produce the booklet, which has made me question whether it is worth taking on this extra element, as it is not mentioned in the brief. I decided to sketch some ideas for a little card that could be sold with the poster that contains the limited edition number and some more detailed information about the vehicle. I have also investigated into how the posters could be bought from the shop, thinking about a cardboard tube with a Beaulieu sticker on, featuring the logo.
I have decided that these features are still worth investigating, but only if I have suitable time at the end of the project.
I do not think I have been able to follow it as closely as possible, in terms of each section. However, on a wider scale, I am actually now on schedule with where I should be in the project timeframe and should be able to meet the deadline as long as everything continues to go well and I can sort out the few issues that have been bugging this project.
Where to go from here:
Well now that I have reflected on where the project was not working and put measures in place to fix them, I will now be able to focus on refining the designs I have created, develop the designs still in their early stages, and get everything together ready for printing. Re-focusing the project to a more achievable goal has also made me happier, and it has alerted me to the fact that I need to be learn some accuracy for these projects as to what I can take on in the timeframe I have.