In this post, I shall show the thought process to creating some designs as well as include some sketches, done in the early stages of my ideas process, which highlights the embryonic forming of ideas that would go on to become proposals for the client to see. I will also show the feedback I got from the client and state changes made.
The first sheet of sketches looks into the abstract logo Dan drew on the back of his guitar, with the original aim to make it into a logo. However, when I started creating it on screen it never looked quite right, losing its visual purity, but I knew it would need cleaning up and the colour scheme to be changed for his identity.
So I started to experiment with the 8-bit style seen in his YouTube logo. I had the idea quite quickly of using the square logo to fill the left two-thirds of a business card and place the information in the other third. As well as that, I would play on the 8-bit theme with the pixel typography I spoke about in earlier research.
The second sheet of sketches focused on the pixel ideas taken from his YouTube page. I continued sketching to create new ideas of packaging and how a pixel idea could translate into an album cover, one of my ideas being a transparent cube of pixels, so turning it into a third dimension from the business card. You can also see in random places various geometric ‘doodles’ as I was wondering what patterns may work The top-left corner pins down the approach I was taking towards the design of the business card at this point. I also thought a QR code would work very well with the pixel theme being explored, and would be a handy link to a page of his choosing, probably his YouTube page at the moment.
From there, the final sheet of sketches have added more detail to the pixel idea, but I soon started to realise I may have gone too far down the electronic route as such, to the point where his identity was starting to like he produced electronic music instead of acoustic, and I was not entirely sure if this was the style he would be looking for. So I started experimenting with different typefaces and layouts, before I would mock up some proposals in Illustrator, knowing that I can pare back the ‘electronic’ vibe being promoted in my sketches. I also started to look into icon designs for the business card.
From there, I created the business card with the most pixel based features on it. I did a lot of development work along the way, which I forgot to screenshot as I find it slows my thought process down too much constantly having to take screenshots (after the last project, there may be a trend developing here that I need to stop…) but I can summarise it below in bullet points:
- Traced over the logo from YouTube in Illustrator in order to create a new logo. Changes include a lighter skin tone and darker hair colour to be more realistic. Slightly thinner glasses frames as well because the image is larger.
- Changed the layout from landscape to portrait in order to have more information to place in and to avoid placing the ‘Broken Method’ text vertically on the design
- Changed the colour of the type and QR code to a pale blue, as this is better suited to the client’s preference of pale pastel colours over black.
- There was a grid underpinning the whole design, but I, as well as other people felt it was holding back the design and cluttering it, so I removed that.
- I trialled some pixel icons of a old phone and a envelope (e-mail) but they did not work out well, and were confusing in their shape.
From there, I spun off a more traditional business card proposal where I completely dropped the 8-bit style apart from the logo in order to see how it looked. Immediately I realised that this would be the way forward, and from then on, things started clicking into place. For the background, I chose an image of the sky, which I have a strong feeling the client will like, because of the colours and the fact it is a landscape based element. As for the type on the back, it would need a lot of developing should I go further with this.
I decided the logo was still too pixel based, so I changed the typeface to Bebas Neue, which I felt would work well when I explored it in my research.This looked great, but not in the style of the last design, as because the typeface is not monospaced, it did not follow a ‘grid’ as such, and looked an absolute mess. So I chose to put the image part of the logo in the centre, and have the type underneath it.
For the back of the business card, I took a swatch of colour from the sky scene, created some small, minimal icons that I think have great clarity to highlight the ways in which the client can be contacted, and used a free typeface called Maven Pro, which is a rather good looking typeface that is sans-serif, available in upper and lower cases, with rather rounded off edges that I felt meet the client’s needs perfectly for the purpose of displaying information. I think it also works well with Bebas Neue, the display typeface, although I would be careful about placing contrasting typefaces of a san-serif nature too close together.
Conclusion: I now will contact the client to see what they think of these designs and I will progress from there depending on what he thinks of my work so far.
Client Feedback: I have taken a couple of quotes from the feedback from Dan about these designs that I have showed him.
“I like the sky background ones, I think they look great.”
“I think the middle one is my favourite in just about every way.. I think it’s great, the only thing i’d like to change would be on the email to have capital letters for the D in Daniel and O in Orton as when it comes to E-mail addresses it doesn’t matter but the caps looks better cheers.”
This approval of the sky background is very helpful, as I can see this is definitely a popular trend, and I wonder if I can spin something off like this for the album cover.
As for the e-mail address, that is a easy thing to change, and being client preferences I am happy to oblige in this manner. It also works well with the capital letters in the YouTube web address. The changed business card is below:
I am not considering this to be a finished design yet, as I am aware there will be an interim crit on this project, where suggestions for improvement might be made and I myself may think of something that could be improved. One thing I will need to ask the client is for an actual phone number that can be placed onto the business card. If changes are made, then that will be documented in another blog post.