Music – Brief and Learning Outcomes

With my first blog post of 2013, here is the brief and learning outcomes for the college project I will be working on to start the year. In the upcoming posts, I shall analyse this information in order to assess how this project should be approached.

University of Kent at West Kent College

  • HND 2 Graphic Design
  • Year 2, Term 1/2
  • Module: Graphic Design and Typography 2

Context

  • Working with a client is one of the most important skills a designer can develop. In this project you will work with a music artist or band to create an identity and CD cover. You will work to your client’s requirements and will take responsibility for researching what the client wants and whether or not your designs meet their needs.
  • You should make sure that you are able to set up developmental meetings with your client. You are expected to attend an evening music performance by your client before Christmas.
  • Please note that you will be assessed on the typographic module so what ever else you do with your design, you must pay close attention to your type choices and applications.

The Brief

  • Please note that you may be working in competition with your classmates.
  • You are to design a ‘brand’ identity for your allocated music client, which must include a logo. This should be applied in the first instance to a business card. The rest of the information for this must come from your client,
  • You are also to design a CD cover and CD label for your client (artist or band). There may be an insert as well. The styling and format of this must be created in negotiation with your client.

Research

  • There will be an initial meeting with your client and further meetings with them will be needed.
  • You should make sure that you have sufficient research material and that you understand the style, genre and ethos of your client’s music persona. You are advised to obtain audio research as well as visual and verbal.

Duration:

  • Set: 10th December 2012
  • Submission:  Mon 4th February 2013. 

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Learning Outcomes – Graphic Design & Typography 2:

Specific:

  1. An increased awareness of the constraints of a design brief.
  2. Developed a deeper understanding and evaluation of solutions to a design brief that encompass set criteria.
  3. Increased awareness of the history of typography including traditional typographic terminology and how it has been adapted to modern technology.
  4. Developed a greater awareness of the connotations of typeface choice and be able to justify decisions across a wide range of applications.
  5. Developed an increasing awareness of contemporary typographic trends and innovative developments.

General:

  1. Developed their ability to solve design problems within the structure of a design brief.
  2. Developed awareness of the concepts and practice of graphic design needed to underpin the creative process.
  3. Applied the practice of thorough and relevant research as an aid to the development of individual creativity.
  4. Begun to understand and use skill, and critical judgement when choosing and using type, which will allow creative freedom in their design solutions.
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