Words – Brief and Learning Outcomes

Here is the new brief for the project I have received for my Graphic Design course as well as the learning outcomes for the module this project falls into. In my next post, I shall analyse this information in order to assess how this project should be approached.

University of Kent at K College

  • HND Graphic Design
  • Year 2,  Term 1
  • Module: Option Module (Illustration or Photography)


  • In answer to this brief you must produce outcomes that conform to ONE of the option modules. You should check the appropriate learning outcomes and work to achieve these.
  • The outcomes for both modules ask you to consider what it would mean to work professionally as an illustrator or photographer. Please include some reflection on this.
  • This project will be graded alongside the first Options project delivered earlier this term.

The Brief

  • A book is to be published celebrating unusual words.
  • You are to produce two double page spreads that celebrate a single word each. You are to include image and type in any way that you feel is suitable. Your image and typeface choice should emphasise the meaning or mood of the word. The two spreads do not have to follow the same style.
  • Your type should include the specific word and a dictionary definition.
  • Format of the book is 210mm x 210mm.
  • You will choose your own words.


  • Set: 12th November 2012
  • Submission: 14th December 2012


Learning Outcomes (for Options Module):


  1. Critically explored the role of general and specific research to inform an illustrative solution in relation to a given brief.
  2. Produced one or more research journal containing both visual and verbal material that evaluates and analyses the student’s illustrative processes and developing illustrative techniques.
  3. Produced a series of research journals containing both visual and verbal material that has been critically evaluated and analysed in relation to the student’s illustrative practical and creative techniques and processes.
  4. Demonstrated via research journals and final pieces an awareness of visually communicating to a specific audience or illustrative category.


  1. Demonstrated an awareness of visually communicating to a specific audience.
  2. Developed and experimented with appropriate media, aesthetics and visual language. Evidenced by means of research journals and final illustrations.
  3. Explored and documented the relationship between the individual’s research and practice.